7. The result of Globalisation has “Disneyfied” many cities in the world. Comment on whether some of these Disney characteristics are evident of the d

The Disney characteristics are evident in the development of this place. In Maldives, more areas of economic life are becoming themed to attract the target market. The theme for Maldives is the ‘resorts on water’. Maldives built these resorts to attract visitors like honeymooners and people who like to do water activities. The resorts put in the local handicrafts to decorate the room in the resorts. During festivals like Christmas, restaurants will have the Christmas themed meal
For dedifferentiation of consumption, many resorts in Maldives have applied this concept. In their resorts, they will not just provide the room for the guests to stay, they will include other facilities which are chargeable, and for example, they will have different types of restaurants and bars in the resorts. They will also provide packages for the water activities. They will also provide spa services and tour packages for the guests.
For merchandising, Maldives is promoting their goods through the copyright, they will sell their merchandise in the resorts, airports and the attractions. One of their good is the traditional handicrafts which made by the Maldivians.
For emotional labour, all the resorts staffs are following what the resorts have asked them to do, their service work has been scripted to include the kind of cheerful friendliness that helps distract customers from realizing that they are being captivated into an artificially constructed themed environment and pitched the sales of goods.